Beatriz de la Guardia

Music journalist, expert in communications. Graduated in Journalism in Madrid (Spain), with media studies in Margate (UK) and a Master's degree in Music Industry Management in London (UK). She wrote a thesis on the "Street Team" movement which was covered by the Spanish Rolling Stone magazine. Beatriz began her musical career collaborating with EMI record label, promoting bands such as Mando Diao. She also worked at music events such as "Swedish Rock Days" festival and contributed to the radio programme "Backstage". She was music editor at the London newspaper El Ibérico until her return to Madrid where she is currently Communications and Marketing director at the concert promoter Planet Events @ Live Nation. Throughout her career, she has worked on tours for artists such as Maná, Maluma, and Paul McCartney. Beatriz has always made visible the role of women in the music industry, through talks and interventions. She also collaborates with the music magazine Ruta 66 as a writer and is part of the female duo Cheries DJs.